“Following her appearance at the Louis Vuitton FW 24 show, fans wonder if the K-pop star has signed a new contract with the luxury brand.”

BLACKPINK’s Lisa has sparked rumors of a potential Louis Vuitton collaboration after attending the brand’s FW 24 show on March 5 during Paris Fashion Week. Known for her high-profile ambassadorships with brands like Celine and Bulgari, Lisa’s appearance at Louis Vuitton’s event took many by surprise. She captivated the audience with her radiant beauty, wearing multiple Louis Vuitton pieces, including the now-sold-out Pic Trunk Monogram Canvas Handbag.

The speculation intensified on March 6 when Lisa posted a series of photos on her Instagram, prompting fans and netizens to question if she had inked a deal with Louis Vuitton. One fan pointed out the brand’s notable mentions during Paris Fashion Week, which fueled further speculation about the possibility of Lisa becoming a Louis Vuitton ambassador. As fans flooded the comment section, reactions ranged from admiration for her flawless look to curiosity about her potential new role with the luxury label.