K-Pop Group Shines at International Advertising Festival

NewJeans’ music video “ETA,” shot entirely on an iPhone, and their collaborations with Coca-Cola earned prestigious awards at The One Show 2024.

Creative Excellence Highlighted in Advertising and Music
At The One Show, one of the world’s top advertising festivals, NewJeans’ “ETA” claimed the Bronze Pencil for Branded Entertainment – Music Videos and received Merit Awards in categories such as Music & Sound Craft and Film Innovation. Directed by Shin Woo Seok in collaboration with Apple, the video explores themes of misinformation spread through mobile communication. NewJeans also won accolades for their Coca-Cola collaborations, including the Silver Pencil for “Be Who You Are” and the Bronze Pencil for “Massita.”

A Rising Force in K-Pop and Marketing
Since debuting in 2022 under HYBE’s sub-label ADOR, NewJeans has captivated audiences with their fresh, nostalgic sound. Their work continues to redefine the relationship between music and branding on a global scale.